Managing Innovation

Managing Innovation

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This book of case histories is devoted solely to service industries and the technologies that drive them, as told by those who have developed segments of these industries. The chapters cover innovations such as Federal Express's advanced system for package tracking, Citicorp's development of the Automated Teller Machine, ATaT's experience with mobile telephones, Bell a Howell's introduction of an automated automotive parts catalog, and the New York Stock Exchange's development of electronic trading. Some broader analyses discuss the interfaces between services technologies and manufacturing, operations research in services, and technology in professional services.... vendor community. The attempt failed to produce significant results owing to both the inability to define a corporate direction ... of Citibank along with MasterCard authorization and private-label credit card authorization at the point- of-sale.

Title:Managing Innovation
Author:Bruce R. Guile, James Brian Quinn
Publisher:National Academies - 1988-01-01


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