This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: ac Foundation of Digital Enterprise ac Technology Foundation and Talent Management for Digital Enterprise ac Digital Enterprise Strategy Planning and Implementation ac B2C Digital Enterprise: E-tailing ac B2C Digital Enterprise: E-Services ac B2B Digital Enterprise and Supply Chain ac Digital Platforms ac Digital Marketing and Advertising ac Digital Payment Systems ac Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.Create your own buzz: The promise and practice of digital marketing, Perspective , 1a13 Booz aamp; Company. Laudon, K. C., aamp; Traver, C. G. (2012). E-Commerce 2012: Business, technology, society (7th ed.). Boston, USA: Addison Wesley.
|Title||:||Managing Digital Enterprise|
|Publisher||:||Springer - 2014-10-10|