hether you run a giant corporation or work in a small business, itas more than likely that you regularly deal with people of different culturesafrom customers and suppliers to salespeople and colleagues. It simply canat be overstated: You will have trouble succeeding in business today if you donat appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in todayas global business environment. Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them. Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. Youall learn how: Intelas powerful global corporate culture is a critical element of its historic success Colgate-Palmolive integrates cultural understanding into its global marketing programs GE adapts its effective management style to local business cultures Youall also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart. Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of businessafrom hiring and motivating employees to developing winning sales pitches and marketing campaigns.Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.
|Title||:||Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset|
|Author||:||Charlene Solomon, Michael S. Schell|
|Publisher||:||McGraw Hill Professional - 2009-05-15|