Managerial Economics: Applications, Strategies, and Tactics

Managerial Economics: Applications, Strategies, and Tactics

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Packed with managerially oriented applications, MANAGERIAL ECONOMICS, 11th edition illustrates how actual managers apply theories and techniques to solve real-world problems as it teaches future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new streamlined edition is concise, current, and cutting edge and gives instructors more flexibility than ever. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. It also offers thorough integration of international issues, including new material on China and India. In addition, CengageNOW's innovative timesaving suite of online tools offers unrivaled course planning and management tools, enabling instructors to pinpoint how well their students master key concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Saturn achieved the 200, 000 unit sales enjoyed by the Honda Civic and the Toyota Corolla in two short years and caught the 285, 000 volume of the Ford Escort by 1995. ... Two problems appear responsible for Saturna#39;s midlife crisis. First, GManbsp;...

Title:Managerial Economics: Applications, Strategies, and Tactics
Author:James McGuigan, R. Moyer, Frederick Harris
Publisher:Cengage Learning - 2007-05-01


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