Management of Electronic and Digital Media

Management of Electronic and Digital Media

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... 168 Discovery Home Network, 170 Discrimination regulations, 122a€”125, 244 Dish Network, 10 Disney, 28, 33, 183, ... 260a€”261 Entertainment Tonight, 160 Equal Employment Act, 124 Equal employment opportunity (EEO) guidelines, 112, anbsp;...

Title:Management of Electronic and Digital Media
Author:Alan Albarran
Publisher:Cengage Learning - 2012-01-01


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