Management in a Dynamic Environment

Management in a Dynamic Environment

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This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.His activities can be divided roughly into five functions: analysis, innovation, planning, coordination and control. m Analysis The analysis function is one of product managementa#39;s core activities. Market data, ratios, weaknesses, strengths etc.

Title:Management in a Dynamic Environment
Author:Rico Baldegger
Publisher:Springer Science & Business Media - 2012-07-09


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