Making and Selling Cars

Making and Selling Cars

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The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.Half of new vehicle buyers consulted World Wide Web sites before making their purchases. ... assistance in calculating the dealera#39;s markup. ... a handful of directories, such as Kelley Blue Book, to set the trade-in allowance on a used car or the sale price on the used car lot. To obtain the Blue Book value of a currently owned vehicle or one for sale by a dealer, a customer had to convince a friend at a bankanbsp;...

Title:Making and Selling Cars
Author:James M. Rubenstein
Publisher:JHU Press - 2001


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