Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4, 000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didn't and why. The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.The ads proposed the Honda Civic both as the enticement for getting away from the responsibilities of work and as the means of escape. This approach attempted to solve a difficult targeting problem: how to appeal to the spirit of younger buyers, who were adopting the ... One print ad pictured a pair of sand- covered pumps, suggesting that the owner had just visited the beach, while the roof rack on theanbsp;...
|Title||:||Major Marketing Campaigns Annual, 1999|
|Publisher||:||Gale Cengage - 1999-01-01|