Not all customer service situations require immediate feedback, and there may be less need to use a truncated, ... Indeed, sometimes it takes weeks, months, or even longer to put the customer into a position to adequately evaluate the service , as in the case of cable television, a new car, or the ... customer satisfaction survey he had received from a government agency. A brief form letter came with it , noting that the individual had ordered one or more publications during the past year.
|Title||:||Mail and Internet Surveys|
|Author||:||Don A. Dillman|
|Publisher||:||John Wiley & Sons - 2011-01-31|