Mail and Internet Surveys

Mail and Internet Surveys

4.11 - 1251 ratings - Source

Not all customer service situations require immediate feedback, and there may be less need to use a truncated, ... Indeed, sometimes it takes weeks, months, or even longer to put the customer into a position to adequately evaluate the service , as in the case of cable television, a new car, or the ... customer satisfaction survey he had received from a government agency. A brief form letter came with it , noting that the individual had ordered one or more publications during the past year.

Title:Mail and Internet Surveys
Author:Don A. Dillman
Publisher:John Wiley & Sons - 2011-01-31


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