Loyalty Myths

Loyalty Myths

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But are they right? In Loyalty Myths, renowned authors from one of the worlda#39;s premier business research firms reveal the ugly truth about customer loyaltya€”almost everything youa#39;ve been told about it is wrong!

Title:Loyalty Myths
Author:Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Publisher:John Wiley & Sons - 2005-10-10


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