A few business managers get to hold the 'RONA' reins - buy companies, build factories, and conquer continents. Most managers in business do not have this level of opportunity but in many ways can have more impact. This book presents a practical approach to business management, aimed at those in business.Kotler brilliantly re-interpreted these from the customera#39;s point of view as cost; communication; customer and convenience. ... 4Ps have been redefined as the 5Ps (to include aquot;peopleaquot;) and the 7Ps (to include aquot;physical evidenceaquot; and aquot; processaquot;).
|Title||:||Looking for RONA|
|Publisher||:||Troubador Publishing Ltd - 2005|