Living the Brand

Living the Brand

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* Fully updated edition of an inspirational branding titleThis lack of consumer orientation among employees has become obvious in the case of the systems-led McDonalda#39;s. ... It spends little on formal training of its sales personnel and does not provide employees with a rule book on how to behaveanbsp;...

Title:Living the Brand
Author:Nicholas Ind
Publisher:Kogan Page Publishers - 2004


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