TRBAis Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A PractitionerAis Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.Kimpel, T.J., Strathman, J.G., Callas, S., Griffin, D., and Gerhart, R. L. Automatic Passenger Counter Evaluation: Implications for ... Kittelson aamp; Associates, Inc. TCRP Report 100: Transit Capacity and Quality of Service Manual, 2nd ed. ... Transportation Research Board of the National Academies, Washington, D.C., 2005.
|Title||:||Leveraging ITS Data for Transit Market Research|
|Author||:||James G. Strathman|
|Publisher||:||Transportation Research Board - 2008-01-01|