Letting Go of the Words

Letting Go of the Words

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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhonesNote that content I also hope that you are working closely with other team members a€“ includes much more than texta€“brand, business, documentation, ... design. questions. together. Content specialists and designers must work together to answer large questions like these: a€c What types of content will appear on each type of page (home page, pathway pages, catalog pages, information pages)? ... How will what you do for web and app work well with what you do for social media?

Title:Letting Go of the Words
Author:Janice (Ginny) Redish
Publisher:Elsevier - 2012-09-01


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