qPresents a company profile to illustrate the concepts, issues, challenges and opportunities that leading firms have to contend with. This is then paired with a pertinent case highlighting a significant, recent development within that organization ...q--Page 4 of cover.IBM employed Internet technology to improve processes across a number of its operations, including procurement, customer service, business-partner relations, and employee support. aquot;We had different audiences that we thought we couldanbsp;...
|Title||:||Learning from World Class Companies|
|Author||:||Rosalie L. Tung|
|Publisher||:||Cengage Learning EMEA - 2001|