The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: ac Market Targeting ac Validation ac Minimum Viable Product ac Goals ac Improvement ac Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming ... new start-up trying to gain traction and visibility in the marketplace, or a local coffee shop or appliance repair business, anbsp;...
|Author||:||Ade Asefeso MCIPS MBA|
|Publisher||:||AA Global Sourcing Ltd - 2013-04-08|