Leading with Purpose

Leading with Purpose

4.11 - 1251 ratings - Source

An exploration of corporate purpose - a company's expressed overriding reason for existing - and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance. It argues that the path to financial success lies in a customer-focused corporate purpose.In these globally turbulent times, any thoughtful leader will benefit greatly from this book.

Title:Leading with Purpose
Author:Richard R. Ellsworth
Publisher:Stanford University Press - 2002


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