An exploration of corporate purpose - a company's expressed overriding reason for existing - and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance. It argues that the path to financial success lies in a customer-focused corporate purpose.In these globally turbulent times, any thoughtful leader will benefit greatly from this book.
|Title||:||Leading with Purpose|
|Author||:||Richard R. Ellsworth|
|Publisher||:||Stanford University Press - 2002|