Key Concepts in Innovation

Key Concepts in Innovation

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A comprehensive glossary providing clear explanations of the major terms in the field of innovation, covering areas such as product development, design and creativity. By simplifying complex terminology and highlighting key debates, this book is an ideal companion for both students and practitioners in the field.The second school of thought believes that an exclusive focus on users and customer needs leads to incremental innovations. ... Gerald Zaltman and Lindsay Zaltman (2008) identified deep metaphors as a way to communicate unarticulated consumer needs. ... also called the inclusive design approach, refers to the designing of products, services or environments that meet the needs of ... The Apple iPod and Ford Focus are two good examples of products made with inclusive designs.

Title:Key Concepts in Innovation
Author:Hamsa Thota, Zunaira Munir
Publisher:Palgrave Macmillan - 2011-07-19


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