Keith's Radio Station

Keith's Radio Station

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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what qradioq in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructorsa€™ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.The typical radio station had perhaps 15 employees and although you had middle managers you were truly ... You are responsible to and for your corporation ... eye on, including sexual harassment, job discrimination, hostile work environment, disabilities acts, and race, religion, and ... Have the attorney write an employee manual and establish the policies that are necessary for you to be a competentanbsp;...

Title:Keith's Radio Station
Author:John Allen Hendricks, Bruce Mims
Publisher:CRC Press - 2014-08-07


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