Jugaad Innovation

Jugaad Innovation

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Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Title:Jugaad Innovation
Author:Navi Radjou, Jaideep Prabhu, Simone Ahuja
Publisher:John Wiley & Sons - 2012-03-12


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