Jazz Sells: Music, Marketing, and Meaning

Jazz Sells: Music, Marketing, and Meaning

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Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.I propose that a€œII B.S.a€ generates meaning in the VW Jetta spot by drawing out three primary, integrated discursive themes: ... and discourse of Charles Mingus during the late 1950s and early 1960s in order to sell Volkswagen Jettas in 1999.

Title:Jazz Sells: Music, Marketing, and Meaning
Author:Mark Laver
Publisher:Routledge - 2015-02-11


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