Introduction to Marketing

Introduction to Marketing

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.Adaptation of the traditional marketing mix At the beginning of this chapter we briefly mentioned the fact that the traditional view of the marketing mix has been expanded to take into account the growing importance of service products and theiranbsp;...

Title:Introduction to Marketing
Author:Johan Strydom
Publisher:Juta and Company Ltd - 2005-09-01


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