Introduction to Management in the Hospitality Industry, Study Guide

Introduction to Management in the Hospitality Industry, Study Guide

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Students seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly changing consumer demands. Introduction to Management in the Hospitality Industry, Ninth Edition, gives students the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field. Upon successful completion of this text, readers will have a strong grasp of the many facets of the hospitality industry. Moreover, they'll understand the issues and challenges facing managers in the industry and the many possible career paths that await them.Service. in. the. Hospitality. Industry. Learning Objectives After reading this chapter, you should be able to: a€c define service in terms of both guest experience and the operationa#39;s performance a€c describe the principal characteristics of service , and contrast it to delivery of a physical ... As the sample letter illustrated, one mana#39;s positive experience can make a $10, 000 difference in the business of the hotel.

Title:Introduction to Management in the Hospitality Industry, Study Guide
Author:Clayton W. Barrows, Tom Powers
Publisher:John Wiley & Sons - 2008-03-03


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