This introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management - as well as forms of business organization. A section on agribusiness financing provides students with comprehensive material that explores how agribusiness firms are financed with stocks and bonds, and through various other sources. Information on strategic marketing discusses how managers develop a brand, and how a firm discovers marketing opportunities. The text also shows students how individuals and firms form strategic alliances and new generation co-operatives.Understanding what motivates buyers is critical to marketers of food and agribusiness products. ... Since a detailed presentation of even a representative sampling of these models is outside the scope of this textbook, we have ... evaluating its price, and weighing other factors; (4) experiment with the product, if possible (trial); (5) make a decision to purchase or ... is often more complicated than this sequencing, and it varies considerably with the person and type of product purchased.
|Title||:||Introduction to Food and Agribusiness Management|
|Author||:||Gregory A. Baker, Orlen Grunewald, William D. Gorman|
|Publisher||:||Pearson College Division - 2002|