Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese apushing handa operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.The Case of Chinese Social Media Wu, Mei. PSTV Channels PSTV channels refer to television channels that are run by provincial TV stations which are transmitted via satellite to the national audience. Each provincial station is permitted toanbsp;...
|Title||:||Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media|
|Publisher||:||IGI Global - 2013-09-30|