These case studies from the Harvard Business School develop a conceptual framework for students of management and provide an exploration of international trade as seen from the perspective of general managers. Assuming a multidisciplinary approach, this text explores main sources of international competitive advantages for firms. It aims to provide students with an understanding of key institutions and regulations of international commerce - GATT and US trade law.Canona#39;s New Process copiers were the first to hit the U.S. market, followed by a wave of liquid-toner copiers. ... reputation for quality photographic products, and supported its dealers through extensive financing, and sales and service training.
|Title||:||International Trade and Competition|
|Author||:||David B. Yoffie, Benjamin Gomes-Casseres|