International Place Branding Yearbook 2010

International Place Branding Yearbook 2010

4.11 - 1251 ratings - Source

Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes... 130a€“1, 132, 185 Bluetooth pens 38 BMW xxix, 48t, 92 booking agents 161, 165 a€œboosterisma€ 29 Boston: Swiss House for ... xxxv, 66 brand managers 56 brand manuals xlii, 10 brand marketing processes, layers (Go and Fenema) xxix brand anbsp;...

Title:International Place Branding Yearbook 2010
Author:Frank M. Go, Robert Govers
Publisher:Palgrave Macmillan - 2010-10-27


You Must CONTINUE and create a free account to access unlimited downloads & streaming