Offering a theoretical base supported by examples, this practical guide takes students through all phases of developing and conducting international marketing research.To make the problem even more difficult, marketing costs had increased by at least 10 percent in each of the past five years. Nissan ... The long-term objectives were set to guarantee the Micraa#39;s future, and even Nissana#39;s overall future in Denmark. Long-Term Objectives The first long-term objective was to develop an ongoing communications/relationship maintenance program for current Micra owners.
|Title||:||International Marketing Research|
|Publisher||:||Pearson College Division - 2000|