This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.aTraditionally, the finance, auto and insurance industries have been the most apt to use direct marketing, but different ... online customer service centers, SMS, and sophisticated promotions with electronic-based elements that can capture ananbsp;...
|Title||:||International Direct Marketing|
|Author||:||Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas|
|Publisher||:||Springer Science & Business Media - 2007-10-14|