The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with the fundamentals of global business.The book has been updated with recent examples like new chapters on Institutional support to IB, FDI initiatives.DISCUSSION QUESTIONS 0) u on c vagt; U Whirlpool is an American brand alright, but has succeeded in empowering the Indian ... A washing machine that doesna#39;t expect her to get a#39;ready for the showa#39; (Videocona#39;s old jingle), nor adapt her plumbing, power supply, ... with its range of low-priced a#39;washersa#39; (spinning tubs) and semi-automatic machines, which required manual supervision and some labour.
|Title||:||International Business 4E|
|Publisher||:||Tata McGraw-Hill Education - 2010-04-01|