Intercultural Communication: A Reader

Intercultural Communication: A Reader

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This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles-some commissioned solely for this text-that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in such a way that you can read, understand, and then apply course concepts to your own life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Once the goal has been determined, the group decides on a plan of action to solve the problem at hand. ... The initial plan of action can be changed any time if it proves to be necessary and the goal becomes untenable (Schroll-Machl, 1995; Gibson, 2000). ... VW even tried to improve the lagging sales by changing the cara#39;s name in Germany from Jetta to initially Vento and later Bora, but without success.

Title:Intercultural Communication: A Reader
Author:Larry Samovar, Richard Porter, Edwin McDaniel, Carolyn Roy
Publisher:Cengage Learning - 2014-01-01


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