The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topicsafrom understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.Send, every Macya#39;s store register was enabled to find products that are out of stock or unavailable in that particular location by ... process credit card transactions using a hand-held mobile device. Beauty ... This fall, about 350 stores will be using tablets to help customers research and select skin care products at Macya#39;s andanbsp;...
|Title||:||Integrated Retail Marketing Communications|
|Author||:||G. P. SUDHAKAR|
|Publisher||:||PHI Learning Pvt. Ltd. - 2012-08-07|