This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.For instance, Booms and Bitner (in Rafiq aamp; Ahmed 1995) extend the 4Ps to 7Ps to include process (procedures, mechanisms and flow of activities within ... marketing mix developed by Robert Lauterborn and put forward by Philip Kotler ( 2003).
|Title||:||Integrated Organisational Communication|
|Author||:||Rachel Barker, George Charles Angelopulo|
|Publisher||:||Juta and Company Ltd - 2005-08-01|