Integrated Organisational Communication

Integrated Organisational Communication

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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.For instance, Booms and Bitner (in Rafiq aamp; Ahmed 1995) extend the 4Ps to 7Ps to include process (procedures, mechanisms and flow of activities within ... marketing mix developed by Robert Lauterborn and put forward by Philip Kotler ( 2003).

Title:Integrated Organisational Communication
Author:Rachel Barker, George Charles Angelopulo
Publisher:Juta and Company Ltd - 2005-08-01


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