Cadillac is faced with several issues which have contributed to their confused brand image. Cadillac needs to ... Domestic manufacturers had roughly 55% of the luxury car market in 1987, compared to nearly 67% of this luxury market in 1983.
|Title||:||Instructor's manual to accompany Cases in marketing management|
|Author||:||Kenneth L. Bernhardt, Thomas C. Kinnear|
|Publisher||:||Irwin Professional Publishing - 1997|