aThe ainside-the-box approacha can reveal key opportunities for innovation that are hiding in plain sighta (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to athink outside the boxaato brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but itas a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in oneas familiar world to create new ideas independent of specific problems. SITas techniques and principles have instilled creative thinking into such companies as Procter a Gamble, Johnson a Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With ainside the boxa thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. Itas a system that works! aBoyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potentiala (Dan Ariely, author of Predictably Irrational).Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture.
|Title||:||Inside the Box|
|Author||:||Drew Boyd, Jacob Goldenberg|
|Publisher||:||Simon and Schuster - 2013-06-11|