Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.Kotler, P., aamp; Levy, S.J. (1969). Broadening the concept of marketing. Journal of Marketing ... Services Marketing: Services marketing is the management of services using the 7Ps of marketing mix. Societal Marketing: The societal marketing is aanbsp;...
|Title||:||Innovations in Services Marketing and Management: Strategies for Emerging Economies|
|Publisher||:||IGI Global - 2013-10-31|