Information Technology-enabled Global Customer Service

Information Technology-enabled Global Customer Service

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Recently there has been increased demand for combining locally customized services to the economies of the scale of worldwide operations. In this environment competitiveness calls for integrating the potential of information technology to well functioning global logistics. Information Technology Enabled Global Customer Service combines theoretical consideration and practical experiences in implementing new customer service models.The enclosed figure explains the change from being a production-driven to customer-driven operation. ... Figure 6: Number of Hours of a 40 Hour Week Spent on Different Marketing Activities Number of hours of a 40 h week spent on differentanbsp;...

Title:Information Technology-enabled Global Customer Service
Author:Tapio Reponen
Publisher:IGI Global - 2003


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