An integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its relationship with the existence of second-hand markets, and the microfoundations of macroeconomics. Case studies include co-operation in the car industry, managerialist reforms in New Zealand and the university sector, structural change in the advertising industry and the place of GB Richardson and GLS Shackle in the literature of economics.... venture experience with the NUMMI operation in California, namely, the problem of a#39;brand equitya#39; (for a guide to the literature on this topic, see Dawar, 1999). ... When a brand extension is attempted, as with both Holden (to Nova and Apollo) and Toyota (to Lexcen), the new ... As well as applying to new products, it also applies to secondhand ones: trade-in prices for the brand extension ... 51), with similar figures experienced in reverse for the Toyota Lexcen and Holden Commodore.
|Title||:||Information, Opportunism and Economic Coordination|
|Author||:||Peter E. Earl|
|Publisher||:||Edward Elgar Publishing - 2002-01-01|