Tells how entrepreneurs are starting new businesses based on gathering, organizing, and disseminating information and looks at specific firmsPromotion and Advertising Infopreneurs have transformed Geico Insurance Companya#39;s marketing effort by inviting drivers to compare insurance rates in ten minutes over the phone, 24 hours a day. Geicoa#39;s direct marketing program, aquot;Theanbsp;...
|Author||:||H. Skip Weitzen, William Genda|
|Publisher||:||John Wiley & Sons Inc - 1988-03-30|