Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.Service by the telecom service providers, or a lack of it, is now a subject of social media humor. Then there was a story of Vishal Gondol, CEO of Indiagames, whose Audi Q7 was taken for a joy ride at night from the Audi service center, where it had come in for a routine check-up . ... Quite often, service professionals from reputed brands, who visit to check your malfunctioning air conditioner, refrigerator, anbsp;...
|Publisher||:||Palgrave Macmillan - 2015-06-18|