Implementing Word of Mouth Marketing

Implementing Word of Mouth Marketing

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Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Idil M . Cakim ... David Neeleman, the companya#39;s CEO at the time, publicly apologized to customers.11 The company issued a customer bill of rights, promising to notify customers about delays, ... fashion, after being criticized widely for its poor customer service, the cable service provider Comcast has made real efforts to respondanbsp;...

Title:Implementing Word of Mouth Marketing
Author:Idil M. Cakim
Publisher:John Wiley & Sons - 2009-12-15


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