Small business owners, entrepreneurs, professionals, and managers with little or no financial background are some of the people who need to understand financial statements--but struggle for a grasp of even the simplest figures. Written especially for the nonfinancial professional, this practical guide includes an overview of financial statements--what they are and what they tell us--a thorough yet basic introduction to the actual concept, and easy-to-undertand explanations of profit and loss, statement of cash flows, and special reporting issues.Important brand names, such as Coca-Cola, are similarly protected from unauthorized use through trademarks. A McDonalda#39;s franchise has a value far beyond that of its equipment, furnishings, and food inventory. That extraordinary value isanbsp;...
|Title||:||How to Use Financial Statements: A Guide to Understanding the Numbers|
|Publisher||:||McGraw Hill Professional - 1994|