How to Succeed in the Digital Age

How to Succeed in the Digital Age

4.11 - 1251 ratings - Source

Ita€™s starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customera€™s new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend a€“ the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a companya€™s reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.... Toyota Friend notifies you to recharge in the form of a private a€œtweeta€-like message. It can also send you directions to the nearest service station. It will tell you when ita#39;s due for maintenance, or if the tire pressure for your partnera#39;s car gets low.

Title:How to Succeed in the Digital Age
Author:Rupert Stadler, Walter Brenner, Andreas Herrmann
Publisher:BoD – Books on Demand - 2014-11-20


You Must CONTINUE and create a free account to access unlimited downloads & streaming