How to Run a Dog Business

How to Run a Dog Business

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Veronica Boutelle, the industrya€™s top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronicaa€™s ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.Candya#39;s dog walking rates were low for the area, but she had not raised them in years and worried about doing so now. ... After doing the math, however, she knewshecouldna#39;t continue to put it off, and together we drafted a cheerful letter to her clients ... She explainedthe change andthe reasons for ita€”to bring her ratesin line with the current industry trendand to cover ... Anxious, shecalled theprevious owner, only to find out that this casual dropoff method was par for the coursea€”all heranbsp;...

Title:How to Run a Dog Business
Author:Veronica Boutelle
Publisher:Dogwise Publishing - 2014-04-02


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