How to Measure Digital Marketing

How to Measure Digital Marketing

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A unique guide to assessing whether a digital marketing campaign has or will be successful. For professionals who want the tools needed to deliver successful campaignsThe timeline of requests linked to the different product segments of Amazon and Fnac shows, for example (Figure 5.5): An increase in ... A stagnation, or decrease , of requests linked to books, DVDs, music, and video games, showing a declining interest from 2007 onwards. ... In the case of Fnac, the sitea#39;s success is increasingly based on selling multimedia products and not books (July 2010). ... As shown in Figure 5.6, book queries account for more than 20 percent of the sitea#39;s traffic.

Title:How to Measure Digital Marketing
Author:Laurent Flores
Publisher:Palgrave Macmillan - 2013-12-16


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