How to Market Books

How to Market Books

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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstocka€™s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.These include SWOT analysis and PESTLE, both of which are worth considering in more detail. A SWOT analysis looks at the ... Figure 6.3 lays this out in a diagrammatic format for a new fiction imprint. Bear in mind that the weaknesses of youranbsp;...

Title:How to Market Books
Author:Alison Baverstock
Publisher:Routledge - 2015-02-11


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