How Audiences Decide

How Audiences Decide

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Ita€™s a common knowledge that knowing your audience is the key to persuasive communication. But what does qknowing your audienceq really mean? Does it mean knowing your audiencea€™s name, age, gender, and socio-economic status? This book shows that if you want to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples and research findings that when experienced and otherwise highly-skilled professionalsa€”CEOs, medical doctors, magazine publishersa€”fail to grasp how their audiences make decisions they also fail to persuade them.Brand and Model Price Ratings and Test Results aœ“ i ATaamp;T smartphones Approximate retail price FG VGP100 P0 i i i i i i i i i i iz e Apple iPhone 3GS Mid- iPhone 74 (16 GB) size Apple iPhone 3GS $200 Mid- OS iPhone (8 GB) aœ“ Nokia iN97anbsp;...

Title:How Audiences Decide
Author:Richard Young
Publisher:Taylor & Francis - 2011-06-23


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