Business historians and economic historians frequently contribute to our understanding of strategic management, and strategy scholars often rely on a deep understanding of historical context to make sense of classic strategy issues. Historically, the two sets of scholars have not always communicated with each other as effectively as one might hope. They also have different approaches to methodology and assessment of validity of results, which adds to this 'two solitudes'. In this volume, strategy scholars, business historians, and economic historians are brought together to develop a volume that explores the complementarities of approaches.For example, Apple dropped the price of the iPhone by $200 after it went on sale (Jobs, 2012). Both ATaamp;T and Target, a major ... iPhone 3GS to $49 in 2011, with a service contract (Reisenger, 2011, 2012). Prices on smartphones and otheranbsp;...
|Title||:||History and Strategy|
|Author||:||Steven Kahl, Michael Cusumano, Brian Silverman|
|Publisher||:||Emerald Group Publishing - 2012-08-30|