This enlightening book describes and explains the new industry that has evolved to help achieve qvisibilityq in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.qHigh Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.aquot; -- Peter Carlson The aquot;Washington Postaquot; aquot;This is the book for professionals seeking celebrity. Lawyer, physician, or actor, the ideas in this book can make a big difference in your future.
|Author||:||Irving J. Rein, Philip Kotler, Martin R. Stoller|
|Publisher||:||Ntc Business Books - 1997|