High-Tech Ventures is for those who design, build, and market innovative products--people who are creating the high-tech world of the future. More specifically it is for all engineers, engineering managers, entrepreneurs, and intrapreneurs. Although engineers are responsible for identifying products and businesses that might benefit their company, all too often their suggestions are rejected. The products donat fit within the current business, or they threaten the status quo. Thus, start-up companies are the main arena for innovation.Entrepreneurs who are considering starting up a company, or who are already doing so, can use this book to determine the health of their venture. With High-Tech Ventures they can systematically assess the exact stages of their companyas growth. They can compare their experiences to an ideal model, and sidestep--or eliminate--flaws early enough to save time, money, and even the company itself.High-Tech Ventures provides entrepreneurs with insight into the problems they may face, as well as a formal checklist for measuring success. It is also useful for board members, investors, and service industry personnel who are intimately involved in ventures. Professionals such as attorneys, accountants, technical consultants, and marketing consultants, who support the ventureas infrastructure will also find critical information here.High-Tech Ventures includes revealing case studies from major entrepreneurial players such as Sun Microsystems, Apollo, Prime, Amdahl, Cullinet, etc.Thus, start-up companies are the main arena for innovation.Entrepreneurs who are considering starting up a company, or who are already doing so, can use this book to determine the health of their venture.
|Author||:||C. Gordon Bell, John E. McNamara|
|Publisher||:||Basic Books - 1991|